FUJIFILM Launches in the UAE – X-T2 Camera & Smartphone Printer


FUJIFILM launches X-T2 Mirrorless Interchangeable Lens Camera and Instax SHARE Smartphone Printer SP-2 in the UAE

Dubai, 2016 – Fujifilm released two new inventive products adding substantial crex-t2dibility to its current line-up of available imaging devices in the UAE with the launch of Fujifilm X-T2, the ultimate mirrorless camera and Instax Share Smartphone Printer SP-2. Both the product launches were officially announced at an exclusive event which was conducted at Le Méridien Dubai Hotel & Conference Centre on Thursday 29th September 2016.

The colorful launch ceremony showcased multiple units of both the products at the venue, enabling the visitors to have a hands-on experience of the ultimate imaging technology inbuilt in these devices.  Mr. Yuta Kawamura – General Manager, Mr. Francois Kouyoumjian – Product manager for Electronic Imaging and Mr. Makoto Ose – Marketing Manager for Photo Imaging at Fujifilm Middle East FZE along with Dr. Omar Ghanayem – Technology Division Director of Grand Stores introduced the new products to the exclusive set of attendees which included major professional photographers in the region, imaging enthusiasts, members of the press and media as well as experts in the industry.

Speaking on the occasion about the new and improved standout features of its latest offering in mirrorless cameras, Mr. Yuta Kawamura, General Manager for Electronic Imaging at Fujifilm Middle East FZE said “The Fujifilm X-T2 has been modeled after the central viewfinder style of its predecessor, the X-T1. Moreover, the X-T2 has been equipped with an improved autofocus, superior balance and electronic viewfinder which will make it more adaptable to shoot fast moving subjects under difficult conditions, which was earlier deemed difficult for mirrorless cameras. The improvements in design were intended to meet the photographers’ diverse demands in this region. We, along with our partner Grand Stores, intend to continue to meet our customers’ demands by focusing on providing the best possible technology, taking the experience of photography to a whole new level.”

The Fujifilm X-T2 uses advanced technologies to achieve premium image quality, outstanding operability and beautiful design reminiscent of traditional cameras.  The X-T2 combines the sensor and image processing engine developed by Fujifilm, with an ultra-sharp range of FUJINON lenses for excellent image resolution. Fujifilm’s color-reproduction technology, formulated over 80 years, delivers images of unparalleled quality and realism, recording a subject’s textures, three-dimensional feel and even the atmosphere surrounding it.

The X-T2’s compact and lightweight camera body is also dust-resistant, water-resistant and capable of operating at temperatures as low as -10°C. It’s autofocus and electronic viewfinder performance have both been substantially improved, making it more adaptable than ever before at shooting a moving subject under difficult conditions, such as sports or wildlife photography, which had previously been considered difficult with mirrorless cameras. For the first time in the X Series, the X-T2 supports 4K video recording. The Film Simulation modes, used for still images, can be applied to video to easily produce premium-quality footage.

The Fujifilm X-T2 is set to become the X Series’ flagship model promising unparalleled performance in portraiture, nature and sports photography.

The second product released by Fujifilm at this occasion is the Instax SHARE Smartphone Printer SP-2.  This Smartphone printer can print high-quality credit-card sized instant photos from Smartphones in just 10 seconds!   In addition, new filters and templates have been added to the creative experience of the free ‘Instax SHARE’ app.  Using the ‘Custom filter’, the brightness, contrast and saturation of the image can be adjusted. With the ‘Collage template’, two to four images can be combined into one instax photo and with the ‘Split template’ a single image can be split into two instax photos.

instax-share-sp-2The launch of Instax SHARE Smartphone Printer SP-2 testifies Fujifilm’s continued commitment to expand the world of instant photo system.  With innovative features and a sophisticated appearance, this product enables our customers to enjoy on-the-spot printing of photos from their Smartphones thereby delivering the fundamental photographic values of shooting, preserving, displaying and gifting of images.” said Mr. Makoto Ose, Marketing Manager for Photo Imaging at Fujifilm Middle East FZE.

Addressing the media, Dr. Omar Ghanayem – Technology Division Director of Grand Stores said “Grand Stores has been associated with Fujifilm for more than 30 years in the UAE, bringing their state-of-the-art imaging products into this market.  As the pioneers in imaging business moving always a step ahead with the changes in technology, Fujifilm has continuously made its presence felt with its ground-breaking innovation and superior craftsmanship built into its products.  Both the X-T2 and the Instax Share Smartphone Printer SP-2 are a huge step-up in its own grounds and will stand as a testimony for its innovation in functionality, reliability & style factor.’’