[td_block_text_with_title custom_title=”SUMMARY” header_color=”#e88f1b” separator=”” tdc_css=””]Digital marketing is a fast-expanding field with excellent opportunities to build a career. Using various media vehicles such as e-commerce, mobile commerce, etc. they promote the organization’s products and brands. Digital marketing has become a critical pillar for an organizations marketing department as it enables the organization to analyze marketing campaigns and understand what is working and what isn’t typically in real time.[/td_block_text_with_title][td_block_text_with_title custom_title=”WHAT ALL CAN I DO?” header_color=”#e88f1b”][/td_block_text_with_title][td_block_text_with_title custom_title=”CAREER PATH” header_color=”#e88f1b” separator=”” tdc_css=””]
Search Engine Optimization (SEO)
Search engine optimization is a technique, or strategy to increase the number of visitors to a website by obtaining a high-ranking placement in the search result pages of a search engine (SERP) including Google, Yahoo, Bing, Firefox, and others.
Email Marketing
It is also known as direct marketing wherein commercial message is sent to a group of people using email. Unlike spam, direct email marketing reaches those target audience to inform them about company?-?s products and services.
Mobile Marketing
Mobile marketing is marketing on or with a mobile device, such as a cell phone. It is any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.
Social Media Marketing
It is a form of Internet marketing which is done so as to increase the brand exposure and broaden customer reach. Various social networking websites are used as a marketing tool, such as Facebook, twitter, Instagram, etc.
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience ?-” and, ultimately, to drive profitable customer action. Content marketing?-?s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.
Affiliate Marketing
- It is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
| Stream | Graduation | After Graduation | After Post Graduation | |
|---|---|---|---|---|
Path 1 | Clear Class XII in any Stream | Pursue Graduation in Any Discipline for 3-5 years | Pursue Certificate Course in Digital Marketing | – |
Important Facts
If you wish to make a career in the field of Digital Marketing, it is not advisable to pursue a full-time course from renowned institutes, as this field is constantly updating. In this field, short-term online certification courses hold great value, which can be pursued alongside your higher education or job. You can get certification in various fields such as- Google Analytics, SEO, Social Media management.
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- Design, build and maintain the presence in the social media to reach the target audience
- Develop, plan and execute digital marketing campaigns such as web campaigns, SEO/SEM, database marketing and display advertising campaigns
- Sell the organization’s products and services using the online or mobile platform to enhance market share
- Measure and report performance of all digital marketing campaigns, and assess target goals
- Coordinate with internal teams to create landing pages of websites and optimize the overall user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Use web analytics software to monitor performance of customers on the web or mobile platform and make recommendations for improvement
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