Visual Merchandisers are the brains behind the glorious displays and decorations in stores of any brand. It is done to attract customers with the use of color, symmetry, presentation as well as interpersonal skills.
Brand Managers are experts who work to create a positive and lasting impression on the minds of customers, pertaining to their brand. They aim to improve consumer satisfaction by improving service and adding value by monitoring changing trends in the market. Highlighting and creating a brand’s image is their expertise.
Image consultants are responsible for advising firms and their employees about their personal appearance. They are experts on telling individuals what style, colour, material would best suit their personality and body type, and how to present themselves in front of others.
Generating content for advertisements as well as for the print media to communicate with the consumers to know their demands and accordingly encompass these demands into the existing products of the firm in order to meet the needs of the consumers.
Corporate Communication at Fashion Houses
Fashion communication experts in fashion houses handle all the communication that takes place between the firm and media, or the rest of the industry. They design customized marketing plans and brand building strategies for fashion brands.
Visual Communications Expert
Visual communication experts major in using computer applications and software to design visual graphics for websites and multimedia companies. These designs often represent a company’s marketing goals.
Graphic designers are experts at constructing concepts visually, both on paper and by using computer software and applications. This is done to predict the success of a product and formulating strategies to reach out to a maximum number of consumers.
Fashion communication experts in advertising firms handle all the communication that takes place between the firm and the media or rest of the industry. They build the brand image of the fashion brand via advertising.
Public Relations firms
Fashion communication experts in public relations firms handle all the communication that takes place between the firm and the media or rest of the industry. They build the brand image of the fashion brand by creating content for press releases on behalf of the firm, organizing and successfully carrying out press conferences to update the industry about the achievements of the firm, and so on.
Art directors are responsible for defining the most apt manner for representing a given concept visually. For this purpose, they are required to choose which designs, art works and other elements such as photographs are to be used in order to improve overall look of a given space.
Fashion photographers, as the name suggests, work with designers and models. They aim to highlight the latest clothing trends and other goods in new and innovative ways, through their photoshoots.
Experienced fashion designers may join as faculty members in institutes that offer courses in this field, so that they can share their expertise and knowledge with the budding fashion communication experts, in order to train them better.
|Stream||Graduation||After Graduation||After Post Graduation|
|Pass Class XII in Any Stream||Pursue B. Des. (Fashion Communication) for 4 years||Pursue M. A. in Fashion Communication for 2 years||–|
|Pass Class XII in Any Stream||Pursue Diploma in Fashion Communication for 1 year||Pursue Post-graduate Diploma in Fashion Communication||–|
|Pass Class XII in Any Stream||Pursue B. Des. (Fashion Communication) for 4 years||Study Abroad and Pursue Master in Fashion Communication and Styling for 1- 2 years||–|
- Practical, industrial experience is a must. This can be achieved via internships or upon getting a job.
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- Creating the brand image of an enterprise or a client
- Identify the best possible methods to position client’s products to the target customers
- Examine publicity methods to enhance brand awareness
- Communicate and deal with media on behalf of client/ business house
- Develop client/ organizations branding and marketing plan
- Coordinating with other network partners like designers, merchandisers, retailers and manufacturers
- Develop design layouts, web pages and multimedia designs