[td_block_text_with_title custom_title=”SUMMARY” header_color=”#e88f1b” separator=”” tdc_css=””]Fashion Business Management, as the name suggests, deals with increasing and maintaining the brand value and awareness of a given product through media and advertisements. A fashion manager is responsible for creating new and innovative strategies for the marketing of a given product to increase its demand in the market. Fashion management thus involves a thorough research and analysis of the latest trends in the fashion industry in order to predict the success and popularity of the given product among the consumers, based on its price and usability. Therefore, fashion managers must have an eye for detail and must possess exemplary communication skills, along with an in- depth knowledge of the prevailing market trends.[/td_block_text_with_title][td_block_text_with_title custom_title=”WHAT ALL CAN I DO?” header_color=”#e88f1b”][/td_block_text_with_title][td_block_text_with_title custom_title=”CAREER PATH” header_color=”#e88f1b” separator=”” tdc_css=””]
Apparel brands
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A fashion manager in an apparel brand is responsible for a carrying- out a detailed analysis of various campaigns and advertisements, thereby monitoring the brand quality of their firm. Additionally, he/she closely studies the feedback obtained from customers to the new products launched by their firms. This may involve extensive amounts of travel for quality assurance and promotions of the newly launched products.
Boutiques
A fashion manager in a boutique is responsible for a carrying- out a detailed analysis of various campaigns and advertisements, thereby monitoring the brand quality of their firm. Additionally, he/she is also entitles to conduct research on customers’ needs and requirements and then brief designers.
Retail chain outlets
A fashion manager in a retail chain is responsible for a carrying- out a detailed analysis of various campaigns and advertisements, thereby monitoring the brand quality of the fashion brand their retail chain carries. Additionally, he/she closely study the feedback obtained from customers to the new products launched by their firms. This may involve extensive amounts of travel for quality assurance and promotions of the newly launched products.
Fashion Product Manager
Responsible for developing products using trend analysis and determining whether or not it would appeal to the consumers.
Fashion Brand Manager
Responsible for building new and innovative strategies to promote a product and increase its brand value in the market, after a thorough study of the marketplace.
Fashion Marketing Manager
Responsible for creating strategies to increase the interest of the consumers towards a given product. This may be done through advertisements and campaigns.
Public Relations (PR) Manager
A PR manager is responsible for building and maintaining relations with the media and the consumers. They organize public relations events such as press releases and press conferences in order to update the industry about the growth of their firm, as well as to obtain feedback from the consumers.
Teaching in an institute that offers courses in fashion business management
Experienced fashion designers may join as faculty members in institutes that offer courses in Fashion Business Management, so that they can share their expertise and knowledge with the budding fashion managers in order to train them better.
| Stream | Graduation | After Graduation | After Post Graduation | |
|---|---|---|---|---|
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Path 1
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Pass Class XII in Any Stream | Pursue B. A. (Hons.) Fashion & Lifestyle Business Management for 4 years | Pursue Master of Fashion Management/ Masters in Fashion Design Management for 2 years | – |
|
Path 2
|
Pass Class XII in Any Stream | Pursue Diploma in Fashion Retail Management for 1 year | Pursue PG Diploma in Retail Management | – |
|
Path 3
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Pass Class XII in Any Stream | Pursue B. A. (Hons.) Fashion & Lifestyle Business Management for 4 years | Study Abroad and Pursue Master of Fashion Management/ Masters in Fashion Design Management for 1- 2 years | – |
Important Facts
- Practical, industrial experience is a must. This can be achieved via internships or upon getting a job.
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- Enhance the sales of fashion products using sales and marketing techniques
- Define the positioning and segmentation strategy for the client or organization
- Examine publicity methods to enhance brand awareness
- Develop pricing strategy of fashion products to maximize the company’s share of the market and its profits
- Observing the response of consumers and retail channels to make changes and innovations in products
- Identify the need for new products and services based on customers feedback and oversee product development
- Coordinating with other network partners like designers, merchandisers, retailers and manufacturers
- Keeping up to date with latest fashion trends considering the consumers base for styling and costing of the products
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