Facebook can tell if you are rich or poor
The social media giant wants to build a system that collects users’ personal data, such as education, homeownership.
Facebook has filed a patent application for a technology that will automatically detect the users’ socio-economic status and segregate them in one of three classes – working class, middle class or upper class.
According to the patent, the social media giant wants to build a system that collects users’ personal data, such as education, homeownership and internet usage, in order to predict their socio-economic status, Daily Mail reported on Saturday.
The patent suggested an algorithm that might improve Facebook’s targeting capabilities, helping it serve up more relevant advertisements to users.
Source: Khaleej Times