The centerpiece of the launch was the official unveiling of Hohem’s latest innovation – the iSteady M7, a next-generation gimbal designed for smartphones and action cameras. Engineered with advanced AI tracking, intuitive controls, and seamless lighting integration, the iSteady M7 promises professional-grade video stabilization – a true game-changer for filmmakers, content creators and mobile storytellers.
The curated event brought together a vibrant mix of content creators, tech influencers, media professionals, power retailers, industry leaders and key representatives from Hohem and Grand Stores. Attendees were treated to interactive product displays, insightful presentations, and captivating entertainment – including surprise raffle draws and a free historic tour of the iconic Queen Elizabeth 2 cruise ship, all designed to reflect the creativity and innovation driving the Hohem brand.
“We are excited to officially launch Hohem in the United Arab Emirates – a market that thrives on creativity, innovation, and cutting-edge content creation. The iSteady M7 represents a leap forward in mobile videography, delivering professional-grade stabilization, AI-powered tracking, and intuitive design for creators of all levels. Our partnership with Grand Stores marks a significant step in bringing our technology closer to the region’s growing community of storytellers, filmmakers, and tech enthusiasts. We look forward to shaping the future of content creation in the UAE together.” said Blake Hu – Overseas Marketing Director of Hohem.
Also speaking at the event, Noor Al Dein – Category Manger of Technology Division at Grand Stores added “We are glad to welcome Hohem to the Grand Stores portfolio. Their commitment to innovation aligns seamlessly with our mission to provide cutting-edge imaging and content creation solutions to customers across the UAE. The launch of the iSteady M7 represents not just a product debut but a milestone in creative empowerment for the region’s vibrant digital community.”
As Hohem makes its official entry into the UAE market, the brand sets a high benchmark for accessible, professional-grade filming equipment that merges creativity with technology.